If I were an owner of a golf course, I would have a friendly greeter on the premise that would hand out flyers with a calendar of the events, promotions, and tournaments for the month and any league information.  Coupons for that day would be available to those who were unable to print them out from their computer. All the personnel will have the same attire and their shirts tucked in. On the holes where the balls are lost frequently, there would be spotters (both male and female) on the course to assist players locate their balls.

I would employ starters that are friendly and well informed on the layout of the course. A starter should be like an ambassador; he uses tactics that are diplomatic in arranging groups.  Example: joining twosomes, adding singles to other groups of less than four, helping to promote a good golf pace and an enjoyable round.  The starter would be responsible for insuring the safety and comfort of the handicapped golfer.  He would explain to them that blue stakes have been placed near the greens where it has been determined to be safest and place for them to park their carts.

On a busy day, raise money for a charity.  This small one hole event will be designed in a manner that would not affect the pace of play.  The head golf professional or an assistant golf professional would be on a hole with some sort of challenge. The contest will be printed and handed out to the players on the first tee. The challenge hole will be midway through the first nine.

All golf carts will have a clean appearance, tees and a bottle of water for the golfer. There would be a cooler on the cart to hold cool beverages.

There would be a large bulletin board outside the club house entrance with a tip on golf.  There may also be an interesting article written by the head professional or assistant professional.

There would be practice sand traps with a nice green at the bunker side, a putting area and a chipping area with its own green.

There would be a Welcome table inside the club house with free doughnuts and coffee for the early players.

There would be a signup sheet for a night scramble Tournament. The golfers would be encouraged to maintain a handicap.

The course would have nice landscaping with flower beds and plants on various holes. There would be ropes and arrows 30 feet from the greens to protect the approach areas.

Design the cart part wider than most in order to maintain the area between the cart path and the course looking nice.

Allow golf carts to be taken to the parking lot.

Have a beverage cart available unless pouring rain and lightening.  There would be a large one for busy days and a smaller one for other days.  There would be a golf cart on each of the nine holes  that are fully stocked.

The bathrooms would be spotless.  An employee would check the bathrooms several times during the day.

Have a big TV, live music, and a long happy hour.

One of the special events is to have a buffet at lunch once a week.

There would be an annual picnic and scramble for the employe.es and their family members.

Coupled with all the above I would have competitive rates.